9 Best PPC Tools, According to Top PPC Marketers

 Here are 9 of the best PPC tools according to top PPC marketers, categorized based on their function:

1. Google Ads(Free PPC Management Tool)

• Why it's great: This is the go-to platform for anyone running ads on Google Search, YouTube, and the Google Display Network. It offers a wide range of features for campaign creation, management, and optimization.
• Consider using it for: Creating, managing and optimizing PPC campaigns on Google Search, YouTube, and Display Network.

2. Google Analytics(Free PPC Reporting Tool)

• Why it's great: Integrates seamlessly with Google Ads to provide in-depth campaign performance data and audience insights. You can track conversions, website traffic, and other key metrics to measure campaign success.
• Consider using it for: Unnderstanding how your PPC campaigns are performing and measure return on investment (ROI).

3. SEMrush(PPC Research & Optimization Tool)

• Why it's great: An all-in-one digital marketing toolkit that includes comprehensive PPC features. Conduct competitor research, identify high-performing keywords, and optimize your campaigns for better results.
• Consider using it for: Competitor research, keyword research, PPC campaign optimization, and landing page optimization.

4. SpyFu(PPC Competitor Research Tool)

• Why it's great: Unveils your competitors' PPC strategies, including the keywords they're bidding on, ad copy, and landing pages. Gain valuable insights to inform your own PPC strategy.
• Consider using it for: Uncovering your competitors' PPC keywords, ad copy, and landing pages.

5. AdEspresso(PPC Campaign Management Tool)

• Why it's great: Manage PPC campaigns across various platforms, including Facebook Ads, Google Ads, Instagram Ads, and more, from a single interface.
• Consider using it for: Creating, managing and optimizing PPC campaigns across several platforms.

6. Adzooma(PPC Management Tool)

• Why it's great: Another excellent tool for managing PPC campaigns across multiple platforms. It automates tasks, generates reports, and provides valuable insights to improve campaign performance.
• Consider using it for: Creating, managing and optimizing PPC campaigns across several platforms, with automation and reporting features.

7. PPC Keyword Planner (Free Keyword Research Tool from Google Ads)

• Why it's great: A built-in tool within Google Ads that helps you discover new keyword ideas, estimate search volume, and forecast competition.
• Consider using it for: Keyword research for your PPC campaigns.

8. Google Search Console(Free Technical SEO Tool)

• Why it's great: Not exactly a PPC tool, but plays a vital role in PPC success. Search Console helps you identify and fix technical SEO issues that can improve your website's ranking and visibility, ultimately impacting the success of your PPC campaigns.
• Consider using it for: Improving your website's technical SEO for better visibility and organic traffic, which can complement your PPC efforts.

9. Landing Page Optimization Tools (Various)

• Why it's great: The success of your PPC campaigns hinges on where you direct your traffic - your landing pages. There are numerous landing page optimization tools to help you create high-converting landing pages that resonate with your target audience.
• Consider using it for: Creating high-converting landing pages to maximize the return on investment from your PPC campaigns. Examples of landing page optimization tools include Unbounce and Instapage.

Remember, the best PPC tool for you depends on your specific needs and budget. Consider the features you need most and try out a few free trials before making a decision.

9 Best PPC Tools, According to Top PPC Marketers