9 Best PPC Tools, According to Top PPC Marketers
  Here are 9 of the best PPC tools according to top PPC marketers, categorized based on their function: 1. Google Ads (Free PPC Management Tool)  Why it's great: This is the go-to platform for anyone running ads on Google Search, YouTube, and the Google Display Network. It offers a wide range of features for campaign creation, management, and optimization.  Consider using it for:  Creating, managing and optimizing PPC campaigns on Google Search, YouTube, and Display Network.  2. Google Analytics (Free PPC Reporting Tool)  Why it's great: Integrates seamlessly with Google Ads to provide in-depth campaign performance data and audience insights. You can track conversions, website traffic, and other key metrics to measure campaign success.  Consider using it for: Unnderstanding how your PPC campaigns are performing and measure return on investment (ROI).  3. SEMrush (PPC Research & Optimization Tool)  Why it's great: An all-in-one digital marketing toolkit that includes com...