9 Best PPC Tools, According to Top PPC Marketers
Here are 9 of the best PPC tools according to top PPC marketers, categorized based on their function: 1. Google Ads (Free PPC Management Tool) Why it's great: This is the go-to platform for anyone running ads on Google Search, YouTube, and the Google Display Network. It offers a wide range of features for campaign creation, management, and optimization. Consider using it for: Creating, managing and optimizing PPC campaigns on Google Search, YouTube, and Display Network. 2. Google Analytics (Free PPC Reporting Tool) Why it's great: Integrates seamlessly with Google Ads to provide in-depth campaign performance data and audience insights. You can track conversions, website traffic, and other key metrics to measure campaign success. Consider using it for: Unnderstanding how your PPC campaigns are performing and measure return on investment (ROI). 3. SEMrush (PPC Research & Optimization Tool) Why it's great: An all-in-one digital marketing toolkit that includes com...